One of these are usually what get the rap for bad performing campaigns. In my experience (a lot of peers working in the same field agree), the number 1 reason for underperforming campaigns is data.Contact Us
Aren’t going to the right people
Getting a ton of bounces
Reaching recipients’ spam boxes
We have a 3 layer verification for each contact data we add.
If we can’t validate someone, we simply don’t add them. Google doesn’t have any bias, a mistake is a mistake, a spam marked will make you high risk the next email you send
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